ARTEMIDE architectural 2019

1. DESIGN THE USER EXPERIENCE 2. IMPROVE GEO LI-FI LIGHTING PLANNING 3. COLLECT & ANALYZE BIG DATA PUSH NOTIFICATION (SENDING OF CONTENTS) INDOOR NAVIGATION (PEOPLE GUIDING) SPACE MANAGEMENT (HEAT MAPS) WE ARE RESPONSIVE WE ARE CONNECTED WE ARE EXPERT Geo LI-FI NODE 1 WOMAN END-USER: SENDING TARGETED CONTENTS NODE 2 MAN END-USER: SENDING TARGETED CONTENTS NODE 1 GENERAL END-USER: SENDING TARGETED CONTENTS ABOUT A SPECIFIC FIELD Artemide is able not only to design the right light for every space but also to propose innovative applications of the Geo Li-Fi technology introducing specific multi-level solutions for any application fields, generating unexpected experiences for engagement, interaction and inspiration. Geo Li-Fi technology is not a product-specific standard solution but an open platform for the creation of new services. It’s capable to be integrated into multiple products and systems within Artemide collections to combine the perfect lighting solution with an innovative interpretation of interaction. The Geo LI-Fi App, especially designed by Artemide, processes and transforms the contents received through light into useful information, services, or interactions. It can also refer to external links, thus acting as a bridge towards more in-depth analyses that help us to interpret and understand spaces we live in. It is able to support a contextualized, real-time and tailored experience for the single user giving the possibility to select specific information, marketing and communication contents. They can be related for example to what we are lighting or directions to drive visitors through spaces. Geo Li-Fi ensures much greater precision in tracking the position – within a few centimetres, rather than one metre. This allows very accurate and punctual localization of the position of the signal receiver. The Geo Li-Fi technology can be used to provide information, as well as to collect data: it allows to create heat maps that recognize people in space, track their positions, record motion times and generate useful information on space use. It therefore works as a service for space users and as a tool for space operators. With Geo Li-Fi data is transmitted by the lamp through visible light, which is modulated according to the 0-1 binary signal, at the basis of all digital electronic communication. While the frequency of these light impulses cannot be perceived by the human eye, it generates a signal that the camera of any smart device can receive. Communication travels one way (from the lighting appliance to the device) and the bit rate is limited. The transmitted information should be quite “light” and therefore simple. It can be a static content, such as a message or an image, as well dynamic one, such as a video. 36 37